As a business, your exterior signs are your 24/7 salesperson, working tirelessly to capture attention and communicate your value. The sign's design is only one part of the equation; its placement is the critical factor that determines its effectiveness in building brand awareness. At Modern Graphic Signs, we know that a perfectly crafted sign in the wrong spot is simply a missed opportunity. Strategic positioning turns a simple sign into a powerful marketing asset, maximizing visibility from every key vantage point to connect with potential customers.
Top 4 Exterior Sign Placement Locations To Improve Brand Awareness
The Primary Building Facade: The Foundation
We consider the primary building facade to be the essential foundation of your outdoor branding strategy. Placing large channel letters or a prominent cabinet sign directly on the front of your building ensures immediate recognition for both vehicular and pedestrian traffic. This placement is vital for establishing a professional, cohesive identity, making it easier for first-time visitors to locate your premises with confidence.
Street-Level Monument Signs: Engaging Vehicle Traffic
For businesses set back from the road, we strongly recommend a street-level monument sign. These freestanding, durable exterior signs are placed close to the roadway, offering high visibility to drivers and passengers. A monument sign provides an excellent canvas to integrate a clean logo and address, serving as a clear landmark that continuously reinforces your brand awareness to a moving audience.
Blade/Projecting Signs: Capturing Foot Traffic
In busy, urban, or retail settings, we find that a blade or projecting sign is unmatched for catching the eye of oncoming foot traffic. Extending perpendicular from the building facade, this type of exterior signs is visible from both directions down the sidewalk. This placement is especially effective for narrow streets, allowing passersby to easily see your brand name before they reach your specific storefront.
Directional & Wayfinding Signs: Guiding the Customer
To convert initial recognition into actual visits, we cannot overlook the importance of directional and wayfinding exterior signs near entry points. Strategically placed signs guiding people from the main road or parking areas minimize customer confusion and frustration. This smooth, guided experience reflects positively on your business, directly enhancing overall customer satisfaction and solidifying positive brand awareness.
By focusing on these four key locations, you move beyond merely having a sign and start actively leveraging your exterior signs as a tool for accelerated growth. At Modern Graphic Signs, we partner with our clients to evaluate their unique location and determine the optimal placement strategy to maximize visibility. We believe that thoughtful sign placement is the simplest way to exponentially boost your brand awareness. Contact us today to discuss how we can bring your sign vision to life and position your brand for success.